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Last week’s Cellular Telecommunications Industry Association (CTIA) show was hosted in the lively city of New Orleans and pulled together over 40,000 attendees and more than 1,000 exhibitors from all corners of the globe to discuss issues facing the mobile industry. As a show opener, a local jazz quartet marched out to center stage and delighted the applauding audience with a snappy tune. Some could argue that this brief music interlude captured the peak of show excitement, as some reporters have been commenting on how quiet this year’s event was.
Although it may seem to have been a quieter show, Sandvine believes that there is an underground current of noise that everyone is starting to listen to much more closely. In our Global Internet Phenomena Report: 1H 2012, we reported that streaming audio now accounts for over 6% of total mobile traffic in some regions of the globe and that YouTube is the largest source of mobile video traffic in every region examined, accounting for as much as 25% of network data. How many people are listening to music through Pandora on your network? If subscribers are starting to use mobile devices as a radio, it won’t be long before they use mobile devices as their TV.
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