Posted by Dan Deeth in Last week, after months of hard work, we finally released our latest Global Internet Phenomena Report.
Coverage has included stories in a number of publications including the Wall Street Journal, Variety, and GigaOm. While the focus of many of these stories has been the growth of Real-Time Entertainment (as depicted in the chart below), and the dominance of Netflix on North American fixed access networks, there are plenty of other facts and figures that we think are pretty cool.
Here are just three of the many untold stories of the 1H 2013 Global Internet Phenomena Report.
BitTorrent’s Backslide
In the past year, we have seen BitTorrent’s share of traffic decline in many regions across the globe as more Real-Time Entertainment services are launched. Below is a chart depicting the decline on North American fixed access networks, and as you can see, aggregate daily traffic share has declined significantly over the past two years.
Median Usage on Mobile
In our reports, we talk about both mean and median usage. While mean numbers get a lot of attention because they are bigger, median usage is interesting to examine as it is a figure that we feel that is more reflective of a typical subscriber. Over the past year, we have seen median usage on mobile networks across the globe make a significant jump. We believe these gains are in part caused by the first-time adoption of smartphones by subscribers whose usage is well below that of smartphone power users. Moving forward however, as smartphone adoption rates begin to slow and subscribers who own a smartphone become accustomed to using their devices, we expect that median usage growth will be driven almost exclusively by increasing individual usage.
The Emergence of Dropbox
Dropbox is an amazingly simple, yet powerful, cloud storage service that users have long praised. Over the past 18 months, we have observed the service appearing more and more often in lists of top applications on both fixed and mobile networks, thanks to the application coming preloaded on many smartphones, and its built in ability to auto-upload photos to the cloud as soon as they are taken.
In the coming weeks, I’ll strive to dig out some more untold stories and post them here. That being said, if you want to get a head start on me, feel free to download our 1H 2013 report today.
Bookmark this article!
