Guest blog post by Hussein Maherali, Senior Product Manager, Sandvine
This year’s Mobile World Congress (MWC) show in Barcelona, Spain last week did not disappoint. With over 60,000 attendees, considerable show buzz was generated, with a focus on Wi-Fi, small cell infrastructure strategy, pricing for roaming data, and Customer Experience Management (CEM).
CEM was touted as the most over-used phrase at this year’s show. While many analysts and journalists used CEM as a means to spark discussion and debate, equally as many vendors and operators showed they were focused on delivering a differentiated customer experience. Nokia’s CEO, Rajeev Suri was quoted as saying, “Our industry consistently over-promises and under-delivers” and with that, noted he was putting plans in place to reverse this trend. With this in mind, there’s lots of opportunity for vendors to provide operators with solutions that help analyze and improve subscriber Quality of Experience (QoE).

